Real Founder Lessons

How to know when you don't have product-market fit

(at minute 30:01)

Founder Lesson
Many of us have been in this spot...

1) You feel a problem so deeply that you have to solve it, so you set off on your startup journey.

2) You wireframe a product that will solve your pain for lots of people.

3) You spend 6-12 months getting your product built.

4) You launch the product . . .

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June 21, 2016

Any startup culture can win but it has to be authentic

(at minute 23:44)

Founder Lesson
Startup culture. Of all the startup terms that get thrown around and discussed, the concept of “culture” is one that seems to be the least understood.

First off…I’m no expert on this topic. As a matter of fact, I’ve probably not thought about this topic much more than the average founder. But I did start a startup . . .

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June 07, 2016

Entrepreneurship is activism

(at minute 35:50)

Founder Lesson
I frequently describe myself as a “heart” entrepreneur (versus a “head” entrepreneur). What I mean by this is that two things are most important to me before I ever think about the economics or financial gain of a new startup...

1) The “magic” of the product. I have to be able to imagine what will truly surprise . . .

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May 26, 2016

If your friends won’t use your product, it’s not ready

(at minute 42:30)

Founder Lesson
Determining whether or not there is real demand for your product (otherwise known as product-market fit) is the most important thing for an early-stage idea. As a founder with a new idea, it’s easy to believe that other facets of your startup are just as important (eg attending conferences, raising money, finding early . . .

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May 24, 2016

Fall in love with the problem (not your proposed solution)

(at minute 56:39)

Founder Lesson
Most first-time founders (and even lots of experienced founders) begin to think about any startup in terms of a product/solution. Like Peter Rojas, the founder being interviewed in this podcast, I find myself constantly giving the advice to think of all new ideas in terms of the main problem that customers have. This advice . . .

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May 17, 2016

The value of side projects

(at minute 31:12)

Founder Lesson
Trying to imagine how your new startup idea will be built, adopted & grown can seem very daunting when you think of all the things that need to happen after the idea stage. One of the main forces in startups that keeps me hopeful and excited is the concept of “side projects”…small projects that people do outside of . . .

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April 29, 2016

Why does a focused product win?

(at minute 26:44)

Founder Lesson
Focus. Focus. Focus.

This is one of the most common pieces of advice given to startup founders. As with most advice, it’s much easier to say that do…especially when it’s you in the situation and are faced with dozens of bright & shiny opportunities and death-defying uncertainties every day as a startup founder. . . .

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April 06, 2016

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