Real Founder Lessons
The best startup advice from experienced founders...one real-world lesson at a time.
Competition doesn’t kill startups
(at minute 18:45)
Common Founder Issue
I decided to make my very first blog post this one because it’s the link that I send the most to founders. The topics “what matters most to my startup?” and “how should we think about competition?” are endlessly fascinating to me because startups by nature have very limited resources, so focusing on what matters is . . .
Most startup products are 10% better. 10x better is required to beat incumbents.
(at minute 16:33)
Common Founder Issue
Founders typically try to get as many users as possible as early as possible. What typically works better is for a startup to find 100 super fans initially because "it's a lot easier to take something that has a real depth of appeal - something that people really love - and grow that than it is to take . . .
Paid advertising is the tax you pay for not being remarkable
(at minute 43:12)
Common Founder Issue
I often hear founders launch the the first version of their product and then complain that they have a "marketing problem" when initial customers aren't signing-up as quickly as expected. When this happens, I typically think this isn't a marketing issue...it's about the product.
Context
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