Real Founder Lessons

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Don’t pay for customers for years

(at minute 12:37)

Founder Lesson
One of my first blog posts was called "Paid advertising is the tax you pay for not being remarkable." I got so many "what the hell are you taking about?" comments from this early post that it fueled my desire to continue to blog about counterintuitive/advanced startup concepts.

This notion that . . .

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June 26, 2018

Don't grow until you have product-market fit

(at minute 2:11)

Founder Lesson
A few days ago I ran across this blog post. It’s the announcement from Shyp that they are cutting headcount and closing expansion markets to focus on profitability. Too many similar outcomes come to mind recently…Sprig, HomeHero, Zirtual, Beepi, Good Eggs & Homejoy. And these are just the ones that immediately come to . . .

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July 25, 2017

The first three phases of marketing

(at minute 39:55)

Founder Lesson
One of the things that has most surprised me about launching Switchyards Downtown Club is the skills that new founders are requesting. My guess before launching was that new founders would want developers first and then designers right after that. Idea-stage founders are certainly looking for those skills, but much to my . . .

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July 11, 2017

Focus on single actions

(at minute 5:31)

Founder Lesson
How do you know that consumers love your product?

What I hear most often is “just last week a customer told me how much they loved using the product.” Or founders will say "our daily active users (DAUs) or monthly active users (MAUs) continue to increase.”

These are both decent ways to keep your . . .

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April 26, 2017

Consider retention when you have new startup ideas

(at minute 42:28)

Founder Lesson
The notion of retention has always interested me when it comes to new startup ideas. I’m sure there are lots of complicated definitions for that term, but to me it simply means your customers’ propensity to continue to use you app in an ongoing cadence that’s appropriate for your type of business.

One of the topics . . .

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August 31, 2016

Archive

All Categories: all(115) podcast(102) process(89) focus(80) product(70) counterintuitive things(65) product market fit(64) business model validation(60) solving a problem(58) mvp(57) unique playbook(48) traction(43) founders(40) execution(36) my favorites(36) hustle(34) first principles(33) value proposition(32) video(32) this week in startups(30) jason calacanis(28) ycombinator(24) persistency(24) engagement(23) lean startup(20) resiliency(19) super fans(19) vision(16) psychological friction(16) purpose(15) customer discovery(15) niche products(15) growth(13) stanford university(13) vc(12) creativity(11) raising capital(11) micromanagement(10) pattern matching(10) marketing(10) aaron harris(10) matt goldman(9) financing(9) jay acunzo(9) michael sacca(9) nextview ventures(9) delusion(9) pivot(9) scalability(9) competition(8) team(8) bootstrapping(7) advisors(7) rocketship.fm(7) sidenote(7) retention(5) joelle steiniger(5) wharton business radio(5) risk(5) how i built this(5) mixergy(5) timing(4) joelle goldman(4) andrew warner(4) sam altman(4) focus groups(4) hypepotamus(4) brand(4) a16z(4) culture(4) kat manalac(3) 33voices(3) distribution(2) product hunt radio(2) recode decode(2) eric ries(2) network effect(2) dorm room tycoon(2) listen to entire podcast(2) masters of scale(2) startups for the rest of us(2) kara swisher(2) domain expertise(2) optimal living daily(1) twenty minute vc(1) joshua reeves(1) accelerators(1) tim ferriss(1) loose threads(1) chris sacca(1) mentoring(1) founder's journey(1) indie.vc(1) mentors(1) fred wilson(1) time(1) home