Real Founder Lessons
The best startup advice from experienced founders...one real-world lesson at a time.
Learn as much as you can before you write a line of code
(at minute 33:42)
Founder Lesson
I graduated college in 1994. Netscape went public a year later, kicking-off the beginning of the consumer internet. Most of the technology innovation over the following decade was about infrastructure - making sure most people had broadband to their homes, developing phones with real computing power & growing wireless . . .
How to know when you don't have product-market fit
(at minute 30:01)
Founder Lesson
Many of us have been in this spot...
1) You feel a problem so deeply that you have to solve it, so you set off on your startup journey.
2) You wireframe a product that will solve your pain for lots of people.
3) You spend 6-12 months getting your product built.
4) You launch the product . . .
Any startup culture can win but it has to be authentic
(at minute 23:44)
Founder Lesson
Startup culture. Of all the startup terms that get thrown around and discussed, the concept of “culture” is one that seems to be the least understood.
First off…I’m no expert on this topic. As a matter of fact, I’ve probably not thought about this topic much more than the average founder. But I did start a startup . . .
Entrepreneurship is activism
(at minute 35:50)
Founder Lesson
I frequently describe myself as a “heart” entrepreneur (versus a “head” entrepreneur). What I mean by this is that two things are most important to me before I ever think about the economics or financial gain of a new startup...
1) The “magic” of the product. I have to be able to imagine what will truly surprise . . .
Fall in love with the problem (not your proposed solution)
(at minute 56:39)
Founder Lesson
Most first-time founders (and even lots of experienced founders) begin to think about any startup in terms of a product/solution. Like Peter Rojas, the founder being interviewed in this podcast, I find myself constantly giving the advice to think of all new ideas in terms of the main problem that customers have. This advice . . .
