Real Founder Lessons

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Lean into marketing channels to make them work

(at minute 27:38)

Founder Lesson
Marketing has always baffled me. This is the main reason why I rely so much on product & brand - I want new customer awareness and conversion to be as easy as possible, so I have to rely less on traditional marketing after launch.

Because marketing has always been a nagging worry of mine, I’m always trying to . . .

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Financing strategy depends on the potential of the business

(at minute 5:39)

Common Founder Issue
I often hear founders discuss whether or not a certain business is “VC fundable” or “should we raise $250k or $1M?” What I’ve learned is that businesses and management teams are going to do what they do and financing strategy follows the operational results that happen as they execute their plans.

In other . . .

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Paid advertising is the tax you pay for not being remarkable

(at minute 43:12)

Common Founder Issue
I often hear founders launch the the first version of their product and then complain that they have a "marketing problem" when initial customers aren't signing-up as quickly as expected. When this happens, I typically think this isn't a marketing issue...it's about the product.

Context
. . .

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Archive

All Categories: all(113) podcast(102) process(88) focus(80) product(70) counterintuitive things(65) product market fit(64) business model validation(60) solving a problem(58) mvp(57) unique playbook(48) traction(43) founders(40) my favorites(36) execution(35) first principles(33) hustle(33) video(32) value proposition(32) this week in startups(30) jason calacanis(28) ycombinator(24) persistency(24) engagement(23) lean startup(20) super fans(19) resiliency(19) vision(16) psychological friction(16) customer discovery(15) niche products(15) purpose(15) stanford university(13) growth(13) vc(12) creativity(11) raising capital(11) aaron harris(10) micromanagement(10) marketing(10) michael sacca(9) financing(9) nextview ventures(9) scalability(9) pattern matching(9) matt goldman(9) jay acunzo(9) pivot(9) delusion(9) team(8) competition(8) sidenote(7) rocketship.fm(7) advisors(7) bootstrapping(7) mixergy(5) risk(5) how i built this(5) retention(5) wharton business radio(5) joelle steiniger(5) hypepotamus(4) joelle goldman(4) andrew warner(4) sam altman(4) focus groups(4) timing(4) a16z(4) culture(4) brand(4) kat manalac(3) 33voices(3) recode decode(2) distribution(2) product hunt radio(2) dorm room tycoon(2) eric ries(2) network effect(2) listen to entire podcast(2) masters of scale(2) kara swisher(2) startups for the rest of us(2) domain expertise(2) tim ferriss(1) accelerators(1) fred wilson(1) chris sacca(1) twenty minute vc(1) joshua reeves(1) loose threads(1) founder's journey(1) indie.vc(1) mentoring(1) mentors(1) time(1) optimal living daily(1) home