Real Founder Lessons
Most startup products are 10% better. 10x better is required to beat incumbents.
(at minute 16:33)
Common Founder Issue
Founders typically try to get as many users as possible as early as possible. What typically works better is for a startup to find 100 super fans initially because "it's a lot easier to take something that has a real depth of appeal - something that people really love - and grow that than it is to take . . .
Paid advertising is the tax you pay for not being remarkable
(at minute 43:12)
Common Founder Issue
I often hear founders launch the the first version of their product and then complain that they have a "marketing problem" when initial customers aren't signing-up as quickly as expected. When this happens, I typically think this isn't a marketing issue...it's about the product.
Context
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How do you validate a new startup idea?
(at minute 5:30)
Common Founder Issue
One of the biggest struggles I notice with founders is how do they know that they are onto something (in the very early days) that has the potential of being a high-growth business.
Context
At this point in the podcast, this successful founder explains how an offshoot of a product got very early . . .
Here's why you should share your best startup ideas with lots of people
(at minute 16:13)
Common Founder Issue
This is the link that I share most with new startup founders. Many new founders worry about people stealing their ideas. But even once they get past this notion, it takes a while to truly appreciate (and be able to mentally accept) feedback from other people. And even once that happens, being able to reconcile their . . .