Real Founder Lessons
The best startup advice from experienced founders...one real-world lesson at a time.
The three parts of organic growth
(at minute 4:05)
Founder Lesson
Anyone who reads my blog knows that I’m a product-first founder. I just looked at the various tags that I use for my blog and 40 of my blog posts (over half) are tagged “product.” I love product.
I focus so much on product because I believe it’s like the foundation of a house. If you make the foundation amazing, . . .
Founders need to lie (especially to themselves)
(at minute 15:20)
Founder Lesson
Startups are tricky business for many reasons. One of the trickiest of reasons is the notion of “truth.”
When you have a new idea that you think will make lots of people much happier, but you haven’t built anything yet, you have to weave such a dream that you make everyone believe in your vision. Then you have to . . .
Why execution is what really matters
(at minute 52:09)
Founder Lesson
One of the most common pieces of advice about startups is...
The idea doesn’t matter. It’s all about execution.
When founders ponder this statement, they often translate it into “ideas are a dime a dozen” or “ignore competition.” What is often difficult to fully grasp - until you’ve lived it - is how . . .
Consider retention when you have new startup ideas
(at minute 42:28)
Founder Lesson
The notion of retention has always interested me when it comes to new startup ideas. I’m sure there are lots of complicated definitions for that term, but to me it simply means your customers’ propensity to continue to use you app in an ongoing cadence that’s appropriate for your type of business.
One of the topics . . .
Don’t underestimate distribution
(at minute 26:01)
Founder Lesson
I’ve often said that my startup playbook is a simple, two-step process...
Step #1 - Build a 10x better product.
Step #2 - Layer on a strong brand.
The reason that I believe in this simple formula is that the dynamics that effect startup success have changed drastically over just the past few . . .
New products need a clear vision
(at minute 21:50)
Founder Lesson
How would you like to be a startup competing with Apple? I love competing with big/slow/dumb companies, but Apple isn’t one that I’d want as a competitor.
The founder in this podcast didn’t feel that way. He founded Pebble…a watch that made crowdfunding history in 2012 when it raised $10 million and broke that . . .
Entrepreneurship is activism
(at minute 35:50)
Founder Lesson
I frequently describe myself as a “heart” entrepreneur (versus a “head” entrepreneur). What I mean by this is that two things are most important to me before I ever think about the economics or financial gain of a new startup...
1) The “magic” of the product. I have to be able to imagine what will truly surprise . . .
