Real Founder Lessons
The best startup advice from experienced founders...one real-world lesson at a time.
New products need a clear vision
(at minute 21:50)
Founder Lesson
How would you like to be a startup competing with Apple? I love competing with big/slow/dumb companies, but Apple isn’t one that I’d want as a competitor.
The founder in this podcast didn’t feel that way. He founded Pebble…a watch that made crowdfunding history in 2012 when it raised $10 million and broke that . . .
Learn as much as you can before you write a line of code
(at minute 33:42)
Founder Lesson
I graduated college in 1994. Netscape went public a year later, kicking-off the beginning of the consumer internet. Most of the technology innovation over the following decade was about infrastructure - making sure most people had broadband to their homes, developing phones with real computing power & growing wireless . . .
How to know when you don't have product-market fit
(at minute 30:01)
Founder Lesson
Many of us have been in this spot...
1) You feel a problem so deeply that you have to solve it, so you set off on your startup journey.
2) You wireframe a product that will solve your pain for lots of people.
3) You spend 6-12 months getting your product built.
4) You launch the product . . .
Entrepreneurship is activism
(at minute 35:50)
Founder Lesson
I frequently describe myself as a “heart” entrepreneur (versus a “head” entrepreneur). What I mean by this is that two things are most important to me before I ever think about the economics or financial gain of a new startup...
1) The “magic” of the product. I have to be able to imagine what will truly surprise . . .
Fall in love with the problem (not your proposed solution)
(at minute 56:39)
Founder Lesson
Most first-time founders (and even lots of experienced founders) begin to think about any startup in terms of a product/solution. Like Peter Rojas, the founder being interviewed in this podcast, I find myself constantly giving the advice to think of all new ideas in terms of the main problem that customers have. This advice . . .
The value of side projects
(at minute 31:12)
Founder Lesson
Trying to imagine how your new startup idea will be built, adopted & grown can seem very daunting when you think of all the things that need to happen after the idea stage. One of the main forces in startups that keeps me hopeful and excited is the concept of “side projects”…small projects that people do outside of . . .
Why does a focused product win?
(at minute 26:44)
Founder Lesson
Focus. Focus. Focus.
This is one of the most common pieces of advice given to startup founders. As with most advice, it’s much easier to say that do…especially when it’s you in the situation and are faced with dozens of bright & shiny opportunities and death-defying uncertainties every day as a startup founder. . . .
