Real Founder Lessons

All Categories: all(115) podcast(102) process(89) focus(80) product(70) counterintuitive things(65) product market fit(64) business model validation(60) solving a problem(58) mvp(57) unique playbook(48) traction(43) founders(40) execution(36) my favorites(36) hustle(34) first principles(33) value proposition(32) video(32) this week in startups(30) jason calacanis(28) ycombinator(24) persistency(24) engagement(23) lean startup(20) resiliency(19) super fans(19) vision(16) psychological friction(16) purpose(15) customer discovery(15) niche products(15) growth(13) stanford university(13) vc(12) creativity(11) raising capital(11) micromanagement(10) pattern matching(10) marketing(10) aaron harris(10) matt goldman(9) financing(9) jay acunzo(9) michael sacca(9) nextview ventures(9) delusion(9) pivot(9) scalability(9) competition(8) team(8) bootstrapping(7) advisors(7) rocketship.fm(7) sidenote(7) retention(5) joelle steiniger(5) wharton business radio(5) risk(5) how i built this(5) mixergy(5) timing(4) joelle goldman(4) andrew warner(4) sam altman(4) focus groups(4) hypepotamus(4) brand(4) a16z(4) culture(4) kat manalac(3) 33voices(3) distribution(2) product hunt radio(2) recode decode(2) eric ries(2) network effect(2) dorm room tycoon(2) listen to entire podcast(2) masters of scale(2) startups for the rest of us(2) kara swisher(2) domain expertise(2) optimal living daily(1) twenty minute vc(1) joshua reeves(1) accelerators(1) tim ferriss(1) loose threads(1) chris sacca(1) mentoring(1) founder's journey(1) indie.vc(1) mentors(1) fred wilson(1) time(1) home

Everything you always wanted to know about validating B2C startups (but were afraid to ask)

(at minute 8:57)

Founder Lesson
Yesterday I was talking with a first-time founder about the process of validating her B2C startup idea. Before she even decided to pursue her idea she did a survey with a bunch of consumers asking basic questions about the space and their habits.

People responded as she expected, so she decided to go all-in.

. . .

Read More

November 06, 2017

Do the simple thing first

(at minute 13:46)

Founder Lesson
Two years ago I was working with my co-founder to help renovate an old building in downtown Atlanta to become a startup hub. We didn't know anything about construction, so there were lots of lessons. Perhaps the biggest lesson was that construction is a process with lots of fits & starts. You decide one day to put a . . .

Read More

September 27, 2017

Focus on the what not the how

(at minute 5:58)

Founder Lesson
If you spend any amount of time around startups, you won't hear many phrases more than "product-market fit." It's used so much for good reason...until some percent of your users love what you are doing, nothing else matters. Sidenote: the definition of "love" can be found here.

Whenever . . .

Read More

August 23, 2017

Savor the surprise

(at minute 31:15)

Founder Lesson
I'm working closely with two startups right now that are somewhere between launching an MVP product and getting their first few hundred customers. Both founders are trying to determine if they have product-market fit, but not quite enough customers have used the product. Over the next six months both will be able to do . . .

Read More

August 09, 2017

Don't grow until you have product-market fit

(at minute 2:11)

Founder Lesson
A few days ago I ran across this blog post. It’s the announcement from Shyp that they are cutting headcount and closing expansion markets to focus on profitability. Too many similar outcomes come to mind recently…Sprig, HomeHero, Zirtual, Beepi, Good Eggs & Homejoy. And these are just the ones that immediately come to . . .

Read More

July 25, 2017

The first three phases of marketing

(at minute 39:55)

Founder Lesson
One of the things that has most surprised me about launching Switchyards Downtown Club is the skills that new founders are requesting. My guess before launching was that new founders would want developers first and then designers right after that. Idea-stage founders are certainly looking for those skills, but much to my . . .

Read More

July 11, 2017

MVP lessons from a burger joint

(listen to the whole thing)

Founder Lesson
I’m really loving How I Built This, a new podcast from NPR. They say it’s "a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.” The founders tend to be from large businesses that people know and the podcasts dive into their origin stories.

When I started . . .

Read More

June 27, 2017

Archive

All Categories: all(115) podcast(102) process(89) focus(80) product(70) counterintuitive things(65) product market fit(64) business model validation(60) solving a problem(58) mvp(57) unique playbook(48) traction(43) founders(40) execution(36) my favorites(36) hustle(34) first principles(33) value proposition(32) video(32) this week in startups(30) jason calacanis(28) ycombinator(24) persistency(24) engagement(23) lean startup(20) resiliency(19) super fans(19) vision(16) psychological friction(16) purpose(15) customer discovery(15) niche products(15) growth(13) stanford university(13) vc(12) creativity(11) raising capital(11) micromanagement(10) pattern matching(10) marketing(10) aaron harris(10) matt goldman(9) financing(9) jay acunzo(9) michael sacca(9) nextview ventures(9) delusion(9) pivot(9) scalability(9) competition(8) team(8) bootstrapping(7) advisors(7) rocketship.fm(7) sidenote(7) retention(5) joelle steiniger(5) wharton business radio(5) risk(5) how i built this(5) mixergy(5) timing(4) joelle goldman(4) andrew warner(4) sam altman(4) focus groups(4) hypepotamus(4) brand(4) a16z(4) culture(4) kat manalac(3) 33voices(3) distribution(2) product hunt radio(2) recode decode(2) eric ries(2) network effect(2) dorm room tycoon(2) listen to entire podcast(2) masters of scale(2) startups for the rest of us(2) kara swisher(2) domain expertise(2) optimal living daily(1) twenty minute vc(1) joshua reeves(1) accelerators(1) tim ferriss(1) loose threads(1) chris sacca(1) mentoring(1) founder's journey(1) indie.vc(1) mentors(1) fred wilson(1) time(1) home