Real Founder Lessons
The best startup advice from experienced founders...one real-world lesson at a time.
The three parts of organic growth
(at minute 4:05)
Founder Lesson
Anyone who reads my blog knows that I’m a product-first founder. I just looked at the various tags that I use for my blog and 40 of my blog posts (over half) are tagged “product.” I love product.
I focus so much on product because I believe it’s like the foundation of a house. If you make the foundation amazing, . . .
The pit of despair
(at minute 30:49)
Founder Lesson
The common belief is that you become a founder the day that you leave your day job to focus full-time on a new startup idea.
I’m beginning to believe that the path is more like this...
Step #1 You start off with a problem that you want to solve.
Step #2 You have a vision of what the future with . . .
Example of not having product-market fit
(at minute 6:20)
Founder Lesson
I’ve spent a decade of my life in the “local discovery” part of the startup universe. In 2009 I co-founded a company called Scoutmob, a very early entrant into the part of the local discovery space that Groupon kicked-off a year earlier. This was after working for two years on the same problem with a different startup . . .
Raising money is never easy, so find true believers
(at minute 41:36)
Founder Lesson
When I first started raising money for startups, a very experienced attorney told me that every round would take six months. What I came to find out is that the reality is more like six to nine months. To new founders this might sound surprisingly long, but this has been the case for me every time.
One piece of . . .
Consider retention when you have new startup ideas
(at minute 42:28)
Founder Lesson
The notion of retention has always interested me when it comes to new startup ideas. I’m sure there are lots of complicated definitions for that term, but to me it simply means your customers’ propensity to continue to use you app in an ongoing cadence that’s appropriate for your type of business.
One of the topics . . .
Startups are all about testing assumptions quickly
(at minute 4:18)
Founder Lesson
Recently I was meeting with a first-time founder who has been working on his bootstrapped startup for two years. When I asked about his progress, he said that the first version of their app was just released into the app store.
Without going into specifics, this founding team - like most founding teams - has a very . . .
Don’t underestimate distribution
(at minute 26:01)
Founder Lesson
I’ve often said that my startup playbook is a simple, two-step process...
Step #1 - Build a 10x better product.
Step #2 - Layer on a strong brand.
The reason that I believe in this simple formula is that the dynamics that effect startup success have changed drastically over just the past few . . .
